A common challenge for contemporary companies is to align functions. And it is especially challenging when trying to integrate the engineering, process-oriented IT function with the more agile, market-oriented marketing/sales functions. While companies are testing and trying different structures to drive collaboration, integration, and results, one unique approach that Delta Dental has adopted is to integrate the functions under a trained marketer. To better understand how this shift occurred an...
A common challenge for contemporary companies is to align functions. And it is especially challenging when trying to integrate the engineering, process-oriented IT function with the more agile, market-oriented marketing/sales functions. While companies are testing and trying different structures to drive collaboration, integration, and results, one unique approach that Delta Dental has adopted is to integrate the functions under a trained marketer. To better understand how this shift occurred an...
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